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21 Days #BackToBusiness – Change The World

There is an expression that states, ‘Be The Change You Wish To See In The World’. How you interact with people, what you put out into the world, what you do and how you do it. Have you ever thought that your actions could have an impact on the world?

This is becoming more obvious as I read the increased posts about people unfollowing and unfriending people on social media. You connect with people to expand your network, without really knowing them. Then you become exposed to their way of thinking, and progressively, this has an impact on your impression of them.

Content is key. Define what your purpose is and put your message out with intention. In my conversation with Mr. Senaoana, we are addressing the 10 Content Marketing Commandments. 

Don’t Sell, Connect

Having run the Bloemfontein Chapter of Startup Grind, we had a set of values that governed the purpose of the monthly events. This included put others first and develop authentic relationships. When you’re running a business, of course you want people to buy your product, but remember that it’s more important to develop a relationship with your customers. One that isn’t a one way street of soliciting money out of them.


Add Value

If you are selling a product/service. You want people to have you at the top of mind, and to return after they’ve paid you. How will you add value? This includes discounts, going the extra mile and attention to detail. Don’t neglect the human element of business and relationships. Even major retailers are striking this balance. The first time I ordered on, my order arrived with a bottle of vitamin water and a thank you note. Guess where all my online shopping happens now?


The 10 Commandments

1. Always make sure to develop an online brand identity

2. Conduct your Content Audit

3. Never Post without a Strategy

4. Be Coherent, Stay Consistent

5. Don’t Sell, Connect

6. Master Social Media Care

7. Identify and Mobilize other Pages or Profiles

8. Make use of Insights and Analytics

9. Know your Mode of Content

10. Make use of Keywords and Hashtags

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