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21 Days #BackToBusiness – #GigCommuntiy

It’s pretty prevalent that we wouldn’t have #GigCulture, without our #GigCommunity. We do what we do because we are inspired by our patrons.

I’d like to take some time to profile some of the people who have attended our events over the years. I have developed a great admiration for their support, also realizing that they support because we deliver.

The people and their brands

Thabiso Sekhokho – Radio Presenter on Motheo FM. Bra Thabiso is an avid jazz lover, he hosts a show on Motheo FM. He’s supported us for years, interviewing artists, promoting and marketing our events. Since the inception of Jazz Evenings, Thabiso has been an integral part of the growth of our audience.

Masha Gubkina – Owner of Arista Guest House. Every time we have a gig, our visitors stay with her. We’ve built a family culture and Arista Guest House is home to the #GigCommuntiy.

Mpho Matsitle – Publisher at Art State. Having Mpho attend your gig can make you really excited or really nervous. But his die-hard love of music has helped us refine our offerings, because he is a vocal patron, offering continuous feedback.

Ace MoloiWriter, Author & Radio Presenter. He is a prolific writer and the author of three books ‑ In Her Fall Rose a Nation (2013), Holding My Breath (2016) and Tholwana Tsa Tokoloho (2018). I’ve read two of his books, absolutely captivated by his story and his writing. Ace is active within the community, building his brand, achieving remarkable goals and supporting others on his journey.

There are so many other people who will make appearances in upcoming blogs. I haven’t got words to express the gratitude I have for the people who attend our events, use our services and collaborate with us.

Something about audiences and people

Friends and family are your natural starting point when building a customer base for your business, but the objective is to grow your business to reach loyal patronage that has an affinity for your brand and your work. People who don’t only support you but, support your product or service. This is where you need to build your brand values and deliver on your promise – our promise is to “Do Dope Sh*t Always”.

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